In the every-evolving landscape of digital marketing, staying ahead requires arming yourself with the right set of tools. As we step into 2024, the digital realm promises new opportunities and challenges.
To help you navigate this dynamic environment and supercharge your business growth, we've created a list of the 20 best digital marketing tools. From mastering analytics to dominating social media and conquering SEO, these tools are your secret weapons for a successful digital marketing strategy in the year ahead.
Get ready to elevate your online presence, engage your audience, and drive unparalleled results with these cutting-edge solutions.
List of Digital Marketing Tools
| # | Tool |
|---|---|
| 1 | Ahref |
| 2 | Google Search Console |
| 3 | Google Analytics |
| 4 | BuzzSumo |
| 5 | UniClix |
| 6 | MailerLite |
| 7 | SEMrush |
| 8 | ClickFunnels |
| 9 | Canva |
| 10 | Grammarly |
| 11 | Yoast |
| 12 | Trello |
| 13 | Asana |
| 14 | LeadPages |
| 15 | MailChimp |
| 16 | UberSuggest |
| 17 | Sendible |
| 18 | BuzzStream |
| 19 | Google Ads |
| 20 | Vidyard |
1.Ahrefs: All-in-One SEO Toolset
Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. It contains tools for link building, keyword research, competitor analysis, rank tracking, and site audits. Ahrefs is used by marketers from the world’s leading companies.
You can use Ahrefs’ Keyword Generator to find winning keyword ideas for Google, Bing, YouTube, and Amazon, complete with monthly search volumes and Keyword Difficulty scores.
The a href attribute is used to specify the URL of the page the link goes to.
2. Google Search Console
Google Search Console is a web service by Google that lets you see the indexing and performance of your websites and webpages on Google search. You can use it to measure, optimize, and fix your site’s performance on Google Search. You can also access Search Console Insights, a new experience tailored for content creators and publishers, to understand how audiences discover and interact with your content.
To use Search Console, you need to verify your ownership of the website or webpage that you want to monitor or improve4. You can also link your site’s Google Search Console property with your site’s Google Analytics property to get more and better insights about your content.
3. Google Analytics
Google Analytics is a free web service by Google that lets you measure and improve your website’s performance on Google Search. You can use it to track your site’s traffic, conversions, audience behavior, and more. You can also access Google Analytics 4, the next-generation measurement solution, that offers deeper insights into your customers and their actions across devices and platforms.
To use Google Analytics, you need to create an account and add a tracking code to your website. You can also link your site’s Google Analytics property with other Google products, such as Google Search Console, Google Ads, and Data Studio, to get more and better insights about your content.
4. BuzzSumo
BuzzSumo is a web service that helps you analyze content engagement, track trends, and spot outreach opportunities across social and search1. You can use it to find new content ideas, customer questions, and journalist contacts, all while monitoring what’s most important to your brand2.
Some of the features of BuzzSumo are:
- Content Analyzer: An inspiration index of billions of pieces of content published around the globe. Tap into the most engaging articles across any topic, URL, or domain you can think of3.
- Trending Feeds: Trending identifies and categorizes the day’s most viral posts – everything is published in the past 24 hours. Follow custom or curated feeds to see what’s trending, whether that’s worldwide or in your industry niche3.
- Question Analyzer: Search customer questions across millions of forum posts, including Amazon, Reddit, Quora, and Q&A sites3.
- PR & Comms: Find and connect with 700K journalists, write relevant pitches, faster with AI pitching tool, and report on media mentions, content ideas, and influencers in any niche or topic4.
To use BuzzSumo, you need to create an account and start a 30-day free trial. You can also choose from different payment plans for different budgets and needs.
5. UniClix
UniClix is a web service that helps you centralize, manage and grow your social media accounts with just a couple of clicks. UniClix supports Instagram Business accounts, Facebook Pages and Groups, Twitter, LinkedIn Profiles and Pages1.
Some of the features of UniClix are:
- Content Analyzer: An inspiration index of billions of pieces of content published around the globe. Tap into the most engaging articles across any topic, URL, or domain you can think of2.
- Trending Feeds: Trending identifies and categorizes the day’s most viral posts – everything is published in the past 24 hours. Follow custom or curated feeds to see what’s trending, whether that’s worldwide or in your industry niche2.
- Question Analyzer: Search customer questions across millions of forum posts, including Amazon, Reddit, Quora, and Q&A sites2.
- PR & Comms: Find and connect with 700K journalists, write relevant pitches, faster with AI pitching tool, and report on media mentions, content ideas, and influencers in any niche or topic.
To use UniClix, you need to create an account and start a 30-day free trial. You can also choose from different payment plans for different budgets and needs.
6. MailerLite
MailerLite is a platform that helps you create email marketing campaigns, landing pages, signup forms, websites and more. It offers simple, beautiful and intuitive design, 24/7 support, and integrations with other web apps. You can start with a free plan for up to 1,000 subscribers and 12,000 monthly emails, or choose from different payment plans for more features and contacts12.
7. SEMrush
SEMrush is a platform that helps you conduct keyword research, competitor analysis, and Google Ad optimization. It is an all-in-one marketing reporting software designed to help digital marketers optimize their websites for better organic search traffic. You can access over 25 billion keywords for 130 countries, run technical SEO audits, create content templates, analyze backlinks, and more34.
8. ClickFunnels
ClickFunnels is a platform that helps you create and market funnels for your online business, from websites to membership sites, courses, email marketing, and more. You can use proven funnel templates, a drag and drop editor, high-converting checkout, and world class entrepreneurs’ success stories to get more customers and grow your online revenue. You can start with a 14-day free trial, or choose from different plans for more websites, funnels, and domains56.
9. Canva
Canva is a free online graphic design platform that lets you create social media graphics, presentations, posters, videos, logos, and more. You can use thousands of free templates, photos, fonts, and graphics, and a drag-and-drop editor to make your designs stand out. You can also upgrade to Canva Pro for more features and content12.
10. Grammarly
Grammarly is a free AI writing assistant that helps you communicate with confidence across devices and platforms. It reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts, and suggests replacements for the identified errors. You can also access Grammarly Premium for more advanced suggestions and tools
11. Yoast
Yoast is a WordPress plugin that helps you optimize your site for SEO, content quality, and readability. It automates your technical SEO, gives you feedback on your content, and helps you unlock rich results in the search engines. You can also get Yoast SEO Premium for more features and add-ons.
12. Trello
Trello is a project management tool that organizes your projects into boards, lists, and cards. You can use Trello to collaborate with your team, track progress, and manage tasks. Trello integrates with many apps and supports automation, templates, and custom fields
13. Asana
Asana is a work management platform that helps you plan, organize, and execute your projects. You can use Asana to create tasks, assign them to team members, set deadlines, and monitor results. Asana also offers features like goals, timelines, calendars, forms, and reports
14. LeadPages
LeadPages is a website and landing page builder that helps you create and publish conversion-optimized pages. You can use LeadPages to grow your email list, sell your products and services, and generate leads. LeadPages also provides features like pop-ups, alert bars, templates, and analytics
15. MailChimp
MailChimp is an email marketing and automation platform that helps you create and send personalized emails to your subscribers. You can use MailChimp to design newsletters, automate campaigns, segment your audience, and track your performance. MailChimp also integrates with many apps and offers features like landing pages, surveys, and ads
16. UberSuggest
UberSuggest is a keyword research and SEO tool that helps you find and analyze keywords, competitors, and content. You can use UberSuggest to discover new keyword ideas, optimize your website, and improve your ranking. UberSuggest also provides features like site audit, backlink analysis, and domain overview
17. Sendible
Sendible is a social media management tool that helps you create, schedule, and monitor your social media posts. You can use Sendible to manage multiple social networks, collaborate with your team, and engage with your audience. Sendible also offers features like analytics, reporting, and white labeling.
18. BuzzStream
BuzzStream is a link building and digital PR tool that helps you research, outreach, and manage your relationships with influencers. You can use BuzzStream to find and contact prospects, track your communication, and measure your results. BuzzStream also offers features like email templates, campaigns, and reports
19. Google Ads
Google Ads is an online advertising platform that helps you reach potential customers across the Google network. You can use Google Ads to create and run ads based on your goals, budget, and audience. Google Ads also offers features like keyword planner, analytics, and optimization tools
20. Vidyard
Vidyard is a video platform that helps you create, host, and share videos for your business. You can use Vidyard to record your screen and webcam, upload existing videos, and embed them on your website, email, or social media. Vidyard also offers features like analytics, AI, and integrations
Conclusion
In the fast-paced landscape of digital marketing, leveraging the right tools is crucial for success. The 20 digital marketing tools listed above provide a diverse range of functionalities, from SEO and analytics to social media management and content creation. As you embark on your journey to empower your business in 2024, consider integrating these tools into your strategy to enhance your online presence, engage your audience, and achieve remarkable results.
